Independent Expenditure in Support of Robert Garcia for State Assembly
Brennand Consulting’s independent expenditure campaign in support of Robert Garcia for Assembly was designed and executed as a large-scale, data-driven voter contact operation across a geographically expansive district. We built the program around experienced personnel with deep regional familiarity. Several of our canvassers had grown up in the district, which allowed us to leverage detailed neighborhood knowledge and an intuitive understanding of local voter behavior. Our phonebanking team brought prior experience contacting voters throughout the Inland Empire, enabling us to implement disciplined messaging and culturally competent outreach from the outset.
The targeting framework followed a phased and performance-based approach. Initial resources were concentrated in dense precincts with historically high turnout in order to consolidate support among reliable voters. The program then expanded to engage lower-propensity voters through persuasion and turnout messaging. Turf optimization became increasingly important as Election Day approached, and field leadership evaluated canvasser performance and reassigned geographic areas to maximize contact rates and persuasion effectiveness.
The program also calibrated contact intensity around key moments in the vote-by-mail calendar, including the week ballots were mailed, the final week before Election Day, and Election Day week. This time-based targeting increased the likelihood that voter contact translated into ballot returns.
Voter education was treated as a core persuasion and turnout tool rather than a secondary message component. Both field and phone teams were trained to provide detailed information regarding vote centers, mail-in voting procedures, and ballot drop-off options. By reducing informational barriers and emphasizing the ease and convenience of participation, the campaign improved conversion rates among undecided voters and increased turnout among lower-likelihood supporters.
Coordinated volunteer canvasses with SEIU locals in the region supplemented paid contact programs and strengthened field presence during high-priority windows.
Quantitatively, the program operated at significant scale. The phonebanking team completed 702,000 dials, resulting in more than 11,000 live contacts and over 5,400 identified supporters. The field operation knocked 35,206 doors, conducted nearly 5,800 substantive conversations, and secured 4,036 Yes IDs. The combined program demonstrates how integrated targeting, localized staffing, voter education, and calendar-based contact strategy can produce measurable identification and turnout gains in a large and diverse Assembly district.